Cotswold Grey
Client
Project
Brand and venue launch; highlighting a distinct new high street retailer with boutique accommodation
What We Did
- Creation & Implementation of launch strategy
(Shop & Accommodation) - Website development direction
- Advertising / PR / Content / Social
- Launch party for Shop & Accommodation
- Established Accommodation listings
The Background
The launch of multi-faceted project that involved establishing an ambitious store offering, boutique accommodation and an online presence for both facets of the business.
The shop was still at a renovation stage when involvement in the project commenced. The focus was a need to emphasize the boutique nature of the accommodation and promote inspiring home offerings sourced from around the world.
The Challenge
The launch of multi-faceted project that involved establishing an ambitious store offering, boutique accommodation and an online presence for both facets of the business.
The shop was still at a renovation stage when involvement in the project commenced. The focus was a need to emphasize the boutique nature of the accommodation and promote inspiring home offerings sourced from around the world.
The Solution
Taping into the existing intrigue about the new store by wrapping the windows with brown paper and promoting the social channels.
This was mimicked on social channels quickly establish followers, and opening dialogue with future customers. Excitement was then maintained by drip feeding products and peaks into what was going on inside.
Results
Cotswold Grey quickly earned the tag ‘favourite shop’ by customers who became evangelists for the brand on social media. The accommodation soon established 82% occupancy, then beyond, gaining 5 Star reviews and outstanding review quotations.
The brand is now firmly established in the Cotswolds, and across the UK in an online capacity, as a destination to shop for the unusual. The accommodation has become synonymous with a special experience for a getaway or event in the Cotswolds.
This project was carried out under Games Agency Ltd prior to a change of trading name.
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